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Well lookie here who we found lost in the ’80s

By Steve Spears
Published: December 1, 2017

In the '80s, Roxette had The Look and Go-Go's declared We Got The Beat but before those two groups owned those catch phrases, one English group made the first claim for each as The Look declared I Am The Beat.

In 1980, The Look had a U.K. Top 10 hit with the infectious I Am The Beat. With a catchy refrain backed up with delicious Hammond Organ fills, The Look caught the same vibe of other Mod Revival bands like The Jam with I Am The Beat.

Record company battles stalled any momentum built with I Am The Beat and the band broke up in 1983 only to reform again 20 years later. Their 1981 self-titled album is on Spotify.