Not the buzz we needed: Jolt Cola about to fizzle out

OCTOBER 29, 2009

If member of the '80s nation were still in our college years, this would be the WORST NEWS EVER: Jolt Cola is about to go flat. For good.

The double-caffeinated cola was born in 1985 and was a staple for every all-nighter until being overtaken by newer energy drinks. ("Don't do drugs ... Minotaur!") Still, the soda could still be found on store shelves some 25 years later.

Alas, the bad news.

"Jolt Co. Inc. now seems likely to close, according to an attorney for the company, after a contentious attempt at reorganizing fell apart earlier this week," says this report. Indeed, Jolt filed for bankruptcy in late September.

Several companies have shown interest in buying the Jolt name and formula, but the company's debts might make it unattractive to lenders in the current economic climate.

In the meantime, I guess we'll all have to make do with Vivarin.

Posted by Steve Spears at 1:27:10 pm on October 29, 2009 in

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Relive the '80s music, movies and culture with Tampa Bay Times entertainment news editor Steve Spears. A teen during the greatest decade ever, Steve is obsessed with everything from Duran Duran to Journey, John Hughes to John Cusack, and parachute pants to Reaganomics.

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