How to fix MTV
Let's face it: MTV is a shell of its former great self. By that, I mean it has the same name -- and that's it. You can't even get laughs making fun of it anymore. (Sorta like the Bush presidency in that regard, isn't it?) It's sad when even VH1 Classic is starting to show signs of the same fatal diseases that eventually ate away the great video revolution.
But help is on the way, if only the fat cat suits in NYC would take the following advice to heart.
FIVE WAYS TO REHABILITATE MTV:
1. KILL THE REALITY PROGRAMMING: Though death by firing squad is preferable, let's settle for just moving it to its own special channel. Call it the "Real MTV" channel or "MTV: The Reality Channel." Whatever. Just make it go away from the mother ship.
2. NEW VJs: Fire all the would-be models and airheads. Now bring back a group of everyday people that music fans can connect with. Martha Quinn wasn't the hottest woman in the world, but we all fell in love with her anyway. Why? Because whe was one of us. Only with a much cooler job.
3. GET EDGY AGAIN: Remember "120 Minutes?" Yeah, back in the 80s, MTV showed two hours of great alternative videos on a weekly show. In the glory days, MTV lined its hallways with dollars made from the New Wave and alternative music scene. New bands were discovered weekly.
Bring it back. Simple.
4. VOICE OF THE PEOPLE: Seen youtube.com lately? Of course you have. Because it's exactly what MTV was 20 years ago: Pure entertainment. With digital video cameras now affordable, let people submit videos they themselves made. They're doing it already (here, here and here for starters). Keep TRL too if you want. It's silly, but it's still the people talking.
5. MORE MUSIC: We shouldn't have to tell a channel called Music Television that it needs to play music, do we?