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Michael Jackson returning to Pepsi ads ... what can go wrong?

Michael JacksonMichael Jackson -- yes, the late singer -- is the new face of Pepsi ads. So this is what desperation tastes like.

"The Purchase, N.Y.-based company on Thursday is announcing its deal with the estate of Michael Jackson to use the late pop star's image for its new global marketing push," the AP reports. "The nature of the promotion will vary by country, but will include a TV ad, special edition cans bearing Jackson's image and chances to download remixes of some of Jackson's most famous songs."

The terms of the deal made with the singer's estate weren't disclosed.

It was 1984 when Jackson's hair infamously caught on fire as a Pepsi TV commercial was being filmed. His addiction to painkillers has been traced to that accident, and Pepsi had to cough up $1.5 million in a settlement.

Also, word has it that M.J. never even liked the soda.

"I hate Pepsi. I hated doing that dumb commercial," Jackson reportedly said during a taped interview with the ghost writer of his autobiography Moonwalk (according to Showbizspy). Ironically, the King of Pop did enjoy drinking alcohol, which he drank from a soda can so his kids didn't see him.

[Last modified: Thursday, May 3, 2012 9:40am]

    

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