Nigel Tufnel directed those awful Groupon ads for the Super Bowl?!?
How much more black could those Groupon commercials have been during the Super Bowl? None. None more black. That's because they were directed by the usually never-less-than-brilliant Christopher Guest (aka Nigel Tufnel from 1984's This is Spinal Tap, among other genius film projects.)
Love the TV spots or hate them, it turns out Guest did exactly what Groupon asked him to do.
"The gist of the concept is this: When groups of people act together to do something, it’s usually to help a cause," according to a post on a Groupon blog on the company's official website. "With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause ... but then it’s revealed to actually be a passionate call to action to help yourself? So we bought the spots, hired mockumentary expert Christopher Guest to direct them, enlisted some celebrity faux-philanthropists, and plopped down three Groupon ads before, during, and after the biggest American football game in the world."
There really is such a fine line between stupid and clever.