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Toyota is slayed by zero



Oh yes, it's definitely the most annoying ad campaign since the never-ending plague. Why. oh why, did The Fixx lend their signature '80s hit Saved By Zero to Toyota to advertise finance rates?

The hatred of the ad campaign, which seems to appear nonstop during any sporting event on TV, is growing. The fervor on the Internet has reached top volume with blogs and groups all calling for its end.

Count The Fixx in with the naysayers.

Cy Curnin, the band's lead singer and co-founder, recently told the Las Vegas Sun that while he likes the royalty checks and the new attention on The Fixx, the quality of the recording itself disturbs him.

"It's a bit cheesy. I would prefer to have been the one singing it," Curnin told the Sun via phone from his farm in France. It's also ironic that the automaker chose this particular tune, Curnin says, because the song's message seems contrary to the ad's purpose.

"The song was written from the point of view of the release you get when you have nothing left to lose. It clears your head of all fears and panics and illusions and you get back to the basics, which is a Buddhist mantra, which I practiced back then, and which I still do," he said. "The idea of the song is how great it is to get back to zero."

Despite the grass roots move to get the commercial killed, Toyota says the ad campaign has been a success.

"I think the fact that it's being talked about is good, because the message is out there," Toyota marketing spokesman Joe Tetherow told the Associated Press. "The dealers like the program, and customers do too."

Click here to see the band's original video for Saved By Zero.

[Last modified: Wednesday, June 9, 2010 2:40pm]


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