The '80s song by The The that makes you crave chocolate
Have you heard The The’s This is the Day more in the ‘80s or in the 21st century. I would bet on the later based on the infectious song’s appeal to land in commercials for companies such as Levis, Amazon and most notably for M&M’s.
The The was formed in 1979, but by 1982 it band was basically Matt Johnson. In 1983, This is the Day reached only No.71 on the UK charts but its uplifting chorus has achieved advertising gold. These days, Johnson spends more time focusing on his political causes rather than music.
- Kevin Wuench, guest blogger