weather unavailableweather unavailable
Make us your home page
Instagram

The Human League opened their creative minds for this video

15

January

Today we are so used to product placement in TV and films that we don't even bat an eye when we see it. In 1981, The Human League was all over product placement with their video for its new single Open Your Heart. What product was The Human League pushing? A product they endorsed - their own album Dare.

At the beginning of the '80s, The Human League was breaking out in the U.K. but all of their videos were standard straight performance. For the single Open Your Heart, The Human League decided to make a more adventuresome video and one that mirrored the Dare album cover with opening and closing scenes of individual boxes for the six members of The Human League. In between the two scenes, it's a more visual Human League with an alarming feminine haircut for lead singer Phil Oakey.

While Open Your Heart was a Top 10 hit in the U.K. it would be dwarfed by the success of the next single off Dare - a little ditty called Don't You Want Me that would become one of the biggest singles of 1982. In the end, the "product placement" didn't hurt as Dare went to number one or either gold/platinum in about every country.   

[Last modified: Friday, January 15, 2016 5:56pm]

    

Join the discussion: Click to view comments, add yours

Loading...