Bank seeks zoning change to lure buyer for Dunedin's Nielsen site
Eight years after Nielsen Media Research left Dunedin, the bank that owns its former property on Patricia Avenue wants a zoning and land use change in hopes of attracting a buyer.
The city and county have worked since 2005 to attract a major light-industrial business for the 23-acre property, hoping to replace jobs lost when Nielsen moved to Oldsmar.
Now Wells Fargo wants zoning and land-use changes from light industrial/office to residential/commercial. The bank will present its request to the City Commission during an April 23 public workshop.
City staff supports the change, saying projects ranging from mostly housing to a mixed-use development similar to the Westchase community in Tampa would best fit the neighborhood's character, architecture and traffic patterns. However, there's no specific plan yet.
Rather, bank representatives want to see how receptive city commissioners are to the idea before they take the property off the market, powwow with neighbors, seek Pinellas County approval of the land use change and develop a new marketing strategy.
Meanwhile, Pinellas cconomic development officials have voiced dismay and skepticism about the proposal.
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