Dunedin spends $73K on search for new city motto
DUNEDIN -- Goodbye, "Delightful Dunedin." Hello, ... well, that remains to be seen.
A new city image - including a slogan and a logo - is in the works. That's thanks to the City Commission's recent 4-1 approval of a $73,150 contract with a company that will study how Dunedin can better promote itself to local, national and international visitors.
The West Palm Beach-based Wilesmith Advertising will spend six to nine months developing a unified branding theme that the city's government and businesses can incorporate into items such as Dunedin's website, visitor guides and the next batch of letterhead.
The goal is to increase visitor and business traffic, which, in turn, could translate into more employment opportunities, a higher tax base and more revenue to spend on residents.
City staff says Wilesmith’s past work with the cities of Tavares, Dania Beach and Pompano Beach proves it will bring a fresh perspective to Dunedin.
However, Commissioner David Carson says the money should be spent on other priorities, like city employee raises, rather than what essentially amounts to free advertising services for the business community.
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What do you think of the branding project? Do you have any ideas on what type of motto the city should adopt? Join the discussion below!