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The staff of the Tampa Bay Times

Jack Latvala returns, new suits and all



The last time Jack Latvala ran for public office, there was no Facebook, Twitter or YouTube.

But ask the 58-year-old what has been the biggest adjustment to returning to the campaign trail, after leaving the Florida Senate eight years ago, and he says, without hesitation:

The suits.

"I hadn't had a suit on in a while," said Latvala, wearing a crisp, dark-blue number during an interview last week. "I had to buy new ones. I sort of outgrew my old suits."

New suits and all, Latvala enthusiastically has embraced the new elements of campaigning since announcing his bid last year to return to the Senate. His Facebook page has nearly 1,200 "likes"; he's on Twitter (@JackLatvala), though he says he doesn't tweet as often as he should; and his latest TV ad can be seen on YouTube.

"We've got a little bit of everything," Latvala said.

Story here.

David DeCamp, Times staff writer

[Last modified: Thursday, September 16, 2010 3:42pm]


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