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The staff of the Tampa Bay Times

Pam Iorio stumps for transit tax in latest TV ad



With a week to go before the final vote, the folks trying to persuade voters to pass a 1-cent sales tax increase for transit are finally hitting up someone proven to move votes to help make their pitch.

Moving Hillsborough Forward has a new television ad promoting the tax increase that features Tampa Mayor Pam Iorio. Prior ads had featured random folks, some of them unidentified civic leaders, promoting the initiative or expressing surprise about all it entails.

With its mix of road work, expanded bus service, bike lanes and light rail, Iorio says the plan has "something for everyone." She also notes that a citizen oversight panel will help ensure the money, to be deposited in a dedicated trust fund, is spent wisely.

"Without financial accountability, I would never have signed on," Iorio says in the ad.

Bill Varian, Times staff writer


[Last modified: Tuesday, October 26, 2010 11:34am]


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