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The staff of the Tampa Bay Times

Proponents of Hillsborough sales tax launch television ad




With ominous music in the background, the narrator tells viewers: "For 25 years we've done nothing about traffic, congestion, frustration. Now Hillsborough is dead last in transportation." Then the happy music kicks in, while the voice over promises that a proposed 1 cent sales tax will solve the problem by paying for for roads, buses, light rail and pedestrian walkways; create tons of jobs; and keep tax dollars local. It's the first television ad for Moving Hillsborough Forward, the group pushing for passage of a referendum on the tax in November.

The ad starts running today, and will run for two weeks on cable and broadcast stations. "This ad campaign is just the first of significant media buys, and we plan to continue to increase our communication to voters in frequency and outreach between now and Nov. 2," said Margie Martin, a spokeswoman for Moving Hillsborough Forward.

Tomorrow, Mayor Pam Iorio, a Democrat and one of the most vocal champions of the tax, is scheduled to speak to the New Tampa Republican Club about the initiative.

Janet Zink, Times Staff Writer

[Last modified: Thursday, September 16, 2010 3:40pm]


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