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The staff of the Tampa Bay Times

Rose Ferlita seeks $5 donations, announces her vision for Tampa



The number five keeps popping up in campaign slogans in the Tampa mayor's race.

First former Mayor Dick Greco's "Gimme five" catchphrase and accompanying orange hand signs grabbed headlines. Now the redesign of candidate Rose Ferlita's campaign website features a prominent "Five for Ferlita" button.

But don't think Greco's slogan prompted Ferlita's, said consultant Anthony Pedicini. He said Ferlita debuted the "Five for Ferlita" campaign during her County Commission race to encourage voters to donate $5 to her campaign coffers. "It's about small neighborhood contributions," Pedicini said.

Ferlita's overhauled site also unveiled Tuesday the candidate's vision for the city, dubbed "Bold Building Blocks." It's full of buzzwords like public trust, integrity and transparency. Fiscal responsibility and public safety get top billing, with Ferlita putting an emphasis on budget oversight and "operational excellence." She lists the economy, jobs, transportation, growth and sustainability as priorities.

Ferlita says she supports public-public and public-private partnerships, "a transportation plan that works for you" and environmental policies that make good business sense with an eye toward the future.

"Our strength is in partnerships," Ferlita said in a news release. "Before we reach out to our neighbors in the county and other municipalities, we need to make sure our departments are connecting and that there is efficiency inside so we can create more partnerships outside."

Colleen Jenkins, Times staff writer


[Last modified: Tuesday, January 18, 2011 2:55pm]


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