Make us your home page

Bay Buzz

The staff of the Tampa Bay Times

Jim Norman's campaign logo, colors appear Tampa Bay Lightning-themed



Jim Norman is a Republican but his campaign literature is blue … and black and white.

The Hillsborough County commission candidate’s mailers and pamphlets have a distinct Tampa Bay Lightning theme to them, almost making it seem as though Norman is the team’s candidate.

He’s not, though. The team has not endorsed anyone at this point, a Lightning spokesman said.

Norman even has a lightning bolt for his logo that looks awfully similar to the one utilized by Tampa’s most popular sports team. And in his campaign handouts and on his Facebook page, the bolt is encased within the “O” in Norman. Take a look.

Here's the team’s logo.

Norman has used that symbol in previous races, including in 2012 when he ran re-election to the state Senate. He dropped out of that race amid questions about a vacation home in Arkansas owned by his wife and bankrolled by his close friend and local businessman Ralph Hughes.

As he looks to make a political comeback on the county commission, where he served for 18 years, Norman has resurrected the old logo. But it’s not the only part of his campaign literature that is distinctly Lightning-esque.

The colors of one flyer are almost entirely shades of black, white and blue — similar to those donned by the Lightning. Norman did not respond to our calls to explain the reasoning for the color scheme.

On another, Norman’s first name and his lightning bolt are superimposed on the back of a shirt, close in color to Tampa Bay Lightning Blue, of a man Norman is talking to (see top).

Sports were a main focus of Norman’s time as a commissioner. He served on the Tampa Sports Authority, where he worked to keep the Tampa Bay Buccaneers in town, and he championed the building of a $40-million youth sports complex.

There’s nothing illegal about Norman’s logo and in fact his primary opponent, local businessman Tim Schock has a lightning bolt in the “O” of his name as well on his signs, albeit, a red one (a play on his last name). 

The Lightning aren't going to make an issue of either candidate's logo unless it changes to more closely resemble the team's trademark. Nevertheless, it is interesting to see Norman tapping hard into the positive imagery of last year’s Stanley Cup runner ups as he seeks to put the controversy of the past behind him.

[Last modified: Tuesday, November 24, 2015 1:18pm]


Join the discussion: Click to view comments, add yours