Land-use change for Dunedin's former Nielsen site gets first okay
A new marketing strategy aimed at drawing a buyer for the long-vacant Nielsen Media Research property crossed the first hurdle last week as city commissioners preliminarily approved a land-use designation change.
The unanimous vote paves the way for property owner Wells Fargo to finally sell the 23-acre site at 375 Patricia Ave., which has been vacant since 2005.
The property's current land use designation is "industrial limited" and "commercial general." But after eight years without a buyer, the bank is pushing for a change to "planned redevelopment mixed-use." Under the proposed land use, a developer would be able to build anything from mostly residential to a mixed-use "village" community featuring condos above offices, boutiques, restaurants and other retail shops.
Although Dunedin commissioners are eager to get the former Nielsen site back on city tax rolls, the bank and city staffers acknowledge that getting approval for the land-use and zoning changes required to do so may be difficult.
Pinellas officials have said they oppose losing industrial and office space, which is scarce in Florida's most densely populated county.
Full report here.