Lawyer: New mixed-use zoning for ex-Nielsen site in Dunedin prompts offer
DUNEDIN| Officials say a new land use and zoning designation for the former Nielsen Media Research site has already sparked interest from at least one developer, who made a purchase offer even before the changes won final approval from the City Commission last week.
The new designations mean the developer who eventually buys the vacant 23-acre parcel at 375 Patricia Ave. can build a mixed-use project that might include condos, offices, boutiques, restaurants and other retail instead of a light-industrial project, which city and Pinellas County officials had been trying to attract since Nielsen left in 2005.
The developer would also be required to include a public square and designate at least 15 percent of the site, or roughly 3.5 acres, to offices for a target employment center - jobs in high-wage industries such as medical research, finance or information technology.
Joel Tew, land-use attorney for Wells Fargo, which owns the site, said the bank has authorized its broker to launch a brochure and "aggressive" regional marketing campaign.
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