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The staff of the Tampa Bay Times

Uber raises prices to 80 cents a mile



Uber users will see an increase in their fares after the rideshare company announced Thursday it’s raising its rates an average of 11 percent.

The company enraged drivers in January when it slashed its fares to 65 cents a mile. Because Uber takes 20 to 25 percent of all fares, that meant drivers were making between 49 and 52 cents a mile, compared with the 54 cent mileage deduction rate set by the government.

But Uber said in a statement Thursday that the price-cut, which was designed to draw in more riders, wasn’t working. As a result, the company raised its fare to 80 cents a mile.

“We promised that if those rate cuts didn't work for driver-partners as well, fares would go back up,” Uber Tampa Bay General Manager Christine Mitchell said in the release. “Because Uber only works when it's working well for both riders and drivers.”

The new fare is still a dollar cheaper than when the company started in Tampa Bay in April 2014 at $1.80 a mile.

[Last modified: Thursday, April 21, 2016 3:16pm]


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