BROOKSVILLE — Tim Clements was excited about getting his new business up and running.

Several weeks ago, he put up an impressive sign on the gate of his 10-acre horse farm on remote Hampstead Drive, tucked away in a pastoral setting in southeast Hernando not far from the Pasco County line.

He named the business the CJ Dude Ranch, combining his last name and that of David Jennings, co-owner of the property. "I just named it for us two dudes,'' he said. "Two guys on a farm with horses.''

Clements put the finishing touches on a new Web site, cjduderanch.com, that features scenic shots of his property and photos of his many pets.

He then set out a price list for the new bed-and-breakfast he was offering to visitors, a luxury bedroom suite built from a converted two-car garage.

The Dude Ranch is unique in another way: It is clothing optional.

With one exception, that is. Visitors "must wear pants and boots to ride the horses,'' the Web site states.

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Read the full story at Tampabay.com.