How the NFL’s ‘100 Year-Game’ Super Bowl commercial came together

And, who were all of those people, anyway?
Franco Harris re-creates his "Immaculate Reception" in the NFL's "100-Year Game" commercial. [Photo from video/YouTube/NFL]
Franco Harris re-creates his "Immaculate Reception" in the NFL's "100-Year Game" commercial. [Photo from video/YouTube/NFL]
Published February 5
Updated February 5

Football fans know there was only one best Super Bowl commercial.

The one with all of the football players in it.

Wondering who those people were?

Or how the commercial came to be?

Peter King has the answers in his Football Morning in America column.

As NFL chief marketing officer Tim Ellis explained to King, the league wanted a big ad for the Super Bowl to kick off the league's 100th season.

The commercial, created by ad agency 72 and Sunny and featuring nearly 50 players, came together quickly.

People, including Hall of Famers such as Jim Brown, Dick Butkus and Joe Montana; current players such as Tom Brady, Patrick Mahomes and Saquon Barkley; and others, such as viral football sensation Sam Gordon; were contacted in December, and spots were taped in mid-January.

The main banquet room was in Los Angeles. Those who couldn't get to L.A. taped their segments at faux banquet rooms around the country.

Brady and Baker Mayfield were in Boston, Mahomes and Russell Wilson in Orlando, Drew Brees and Alvin Kamara in New Orleans. Odell Beckham Jr. and Peyton Manning in L.A.

As far as who's who, King's story includes a detailed play-by-play of every player, on-field official and anyone else (commissioner Roger Goodell, video-game star Ninja) involved.

"The reason we were able to pull it off is because it felt genuine and authentic to the players," Ellis told King. "The players said, 'Whoever put this together knows football.'"

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