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Rick Stroud, Greg Auman and Matt Baker

Bucs to give away Jameis Winston figurine at Raiders game

29

July

Bucs quarterback Jameis Winston has quickly elevated his star status all the way to having a mural on the northwest corner of Raymond James Stadium, and the second-year pro will be all over the stadium on Oct. 30 when the Raiders come to town.

The Bucs will give every fan in attendance that day a "Starting Lineup" figurine of Winston, especially commissioned as a throwback to the popular plastic collectibles of a generation ago. 

Brian Killingsworth, the Bucs' chief marketing officer, came up with the idea and worked with Orlando-based Match-up Promotions, which helped create many of the Rays' memorable giveaways like the Joe Maddon gnome and the Don Zimmer "Zim bear." Jeff Collins, Match-up's vice president of sales, found that Starting Lineup figurines hadn't been made since 2001 and secured the rights to use the company's name for giveaway promotions.

"Give Brian credit -- he's the one that came to us several months ago and wanted to do a Jameis Winston figurine," Collins said. "He wanted to be able to have that Starting Lineup name and brand and logo attached to it. ... It was a $500-million industry back in the day. What that was is what bobbleheads are today. It's retro, it's exciting."

Collins said he's already getting calls from other pro teams about similar promotions, but the Bucs are the first to bring the figurines back -- they will only be available through the gameday promotion, with 65,000 made.

The Bucs did small giveaways last season with commemorative coins for Ring of Honor inductees Mike Alstott and Doug Williams. Their last big promotion was a bobblehead for Hall of Famer Derrick Brooks when he went into the Ring of Honor in 2014.

[Last modified: Friday, July 29, 2016 7:57pm]

    

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