Bucs Beat

Rick Stroud, Greg Auman and Matt Baker

Buccaneers ticket-price reductions are substantial

18

January

We decided to do a little reporting today to find out the extent of the ticket-price reductions announced earlier today by the Buccaneers.

So, here's a little bit of a synopsis. A more extensive story will run in Wednesday's newspaper.

Most prices in the lower bowl of the stadium will remain flat, but reductions as great as 31 percent will be seen on seats in the upper deck, including so-called "upper sideline" seats that will be slashed from $75 to $52. When extrapolated over the course of 10 home games (two in the preseason and eight in the regular season), a season-ticket holder would save $230 on each of those particular seats.

The changes in youth admission (16-and-under) are key. Whereas in 2010 youth pricing was available only in less-undesirable sections of the upper deck, they are now available in any upper-deck section and at a better price. They now will cost exactly half the price of an adult ticket, meaning youth tickets start at $17.50 in the upper corner sections (where adult seating is $35 -- lowest price in the building). There are also some discounts on adult tickets from $85 to $79 and some discounts from $99 to $89 in various other sections.

Given the reductions, the Bucs will likely have one of the more competitive average ticket prices in the league in 2011. Last season, the Bucs were slightly below the NFL median with an average ticket priced at $72.10, according to data from the Team Marketing Report.

Price reductions aren't unprecedented. The Lions and Jaguars both reduced select ticket prices last season, but neither team's biggest discounts approached the 31 percent markdown here. Still, both teams saw increases in attendance from 2009, even though neither was coming off a 10-6 season as the Bucs are.

It's too early to say what the response will be from this, but all in all, this seems like a very legitmate effort by the Bucs to make games more affordable to the fan base.

[Last modified: Tuesday, January 18, 2011 6:53pm]

    

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