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Bucs Beat

Rick Stroud, Greg Auman and Matt Baker

Tampa Bay Bucs lowering select ticket prices for '11

18

January

Citing feedback received from the ticket base, the Bucs have announced widespread reductions of some ticket prices, a move that comes on the heels of a season that drew no sellout crowds.

The team says "tens of thousands" of season tickets have been slashed up to 20 percent. Tickets start at $35 -- same as 2010 -- but youth prices for kids 16 and younger are now available throughout the upper deck for 50 percent off adult prices. Those youth tickets start as low as $17.50, the team said.

Also, the team has discounted certain parking rates for season ticket holders by up to 40 percent, starting at $13.50 per game. Season ticket holders will also receive 10 percent off all stadium food, beverages and merchandise.

"Our organization has spent a lot of time listening to our fans at this time when our team is thriving and our economy is not," co-chairman Joel Glazer said in a statement. "As a result, we are now offering several pricing changes in response to our community's needs."

The Bucs' 2011 home schedule includes the Cowboys, Bears, Colts, Saints and Falcons.

The Bucs were the only team in the NFL to have all eight of their regular-season home games blacked out on local television this season. An NFL policy requires that games be blacked out in the local television market if a contest is not sold out 72 hours before kickoff.

After 13 consecutive years of sellouts, Tampa Bay's attendance plunged in 2010. The Bucs averaged 49,314 spectators at Raymond James Stadium, a venue that holds more than 65,000.

Attendance had been eroding for several years for a number of reasons. After the expiration of the stadium's original 10-year seat-deposits -- agreements entered into when the stadium opened in 1998 -- tickets became a harder sell. That, coupled with an overhaul of the team in 2009 that included the firing of coach Jon Gruden, and the subsequent 3-13 season, further complicated the situation. 

The final blow was delivered by the local economy, which co-chairman Bryan Glazer has cited as being among the worst in NFL markets.

[Last modified: Tuesday, January 18, 2011 3:01pm]

    

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