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USF lands $22-million, 10-year marketing deal

Another sign that being in the Big East has significantly elevated USF's value: the Bulls announced Wednesday a new multimedia marketing agreement with ISP Sports, one of the nation's leaders in sports marketing, reported as being worth a minimum of $22-million over 10 years.

While that's hardly the 10-year, $66-million deal ISP signed with Florida State in February, it's a remarkable leap from USF's previous marketing agreement with ESPN Regional, believed to generate less than a half-million dollars in annual revenues. ESPN Regional will continue to have a presence in USF's marketing efforts, handling distribution of local and regional television broadcasts.

"We are extremely pleased to have developed a unique partnership with two of the top multimedia rights holders in the country,” athletic director Doug Woolard said in a statement. “ISP Sports brings its well earned status as the strongest marketer of college athletics in the country, and we continue to enjoy a healthy partnership with ESPN. This new partnership promises to increase awareness of the USF brand nationwide and provides additional resources assisting our student-athletes to be competitive on a national stage.”

New broadcast objectives include a Spanish-language broadcast of USF football games and radio broadcasts of USF baseball and softball games. And good news on the continuity front: USF's ESPN Regional staff of Chris Lahey, Brett Dulaney, Sarah Kay and Ivy Willing will take over as USF's ISP Networks team, so there will be familiar faces representing the Bulls in all their ongoing broadcast relationships.

[Last modified: Thursday, May 27, 2010 11:28am]


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