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League's new name: American Athletic Conference



Just in time for a high-profile weekend with five basketball teams in the men's and women's Final Four, the current Big East has proudly unveiled its new name: the American Athletic Conference, which USF will call home starting in July.

"The American Athletic Conference will represent core American values of optimism, energy, growth and innovation," commissioner Mike Aresco said in the announcement. "Our name is a nod to tradition, but at the same time makes clear our determination to be a conference with national impact and appeal."

The conference intends to go by "The American" instead of shortening to the "AAC," which could be confused with the ACC or other like-sounding conferences. Starting in July, it will be comprised of current Big East members USF, Cincinnati, Connecticut and Temple, as well as new members Central Florida, Houston, Memphis and SMU. Louisville and Rutgers will be in the league for one year before moving on to the ACC and Big Ten, respectively, and East Carolina, Tulane and Tulsa will join the league in 2014, with Navy joining for football in 2015.

"Our exciting new name is the result of a thorough process that has energized our conference," USF President Judy Genshaft said in the league's announcement. "The American Athletic Conference brand will embody the values of competition and sportsmanship that our student-athletes have always exemplified."

No logo has been introduced yet, but certainly will be in coming days. So, my fellow Americans ... what do you think?

[Last modified: Wednesday, April 3, 2013 7:05pm]


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