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USF to send promotional material to Big 12



USF has prepared a collection of promotional material, including a four-page "case statement" and a

short video, in its effort to land membership in the Big 12.

The material was provided Tuesday following a public-records request from the Tampa Bay Times. It also includes a full-color "highlights book" of more than 20 pages, showcasing the bay area and some of the school's most prominent academic/athletic accomplishments.

The case statement highlights an assortment of USF attributes including the average high school GPA (4.08) of its students, its freshman retention rate (89 percent), research dollars spent ($489 million, most of any current Big 12 school except Texas) and student population (41,938).

Upon its release, however, readers were quick to highlight its glaring faux pas: the word "research" misspelled (as reasearch) in its second paragraph. The school issued a corrected version shortly thereafter.

The two-minute video is rife with images of the campus and Tampa skyline, and features staged shots of USF athletes as well as football coach Willie Taggart delivering a pep talk.

The highlights book notes Tampa has been ranked "Best City in the Southeast" by Money magazine, and its media-market size (11th nationally according to Nielsen), among other attributes.

Later pages detail athletic/academic feats, with color action photos of prominent Bulls athletes such as two-time 1,000-yard rusher Marlon Mack, professional pitcher Jimmy Herget, WNBA first-round draft choice Courtney Williams and All-American triple jumper Matthew O'Neal.

The release of the material comes 12 days after the Times first reported that USF sent Big 12 commissioner Bob Bowlsby a two-page letter -- dated July 29 and signed by three school officials -- indicating why it believes USF would be an ideal expansion candidate.

[Last modified: Tuesday, August 16, 2016 6:41pm]


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