Oh mercy me. Today I'm cooking a "Bouillabaisse, Florida Style" for Terry Tomalin's Gulf & Bay section. For this, I need a bunch of Florida seafood--clams, shrimp, grouper, stone crab. I got up and made my grocery list. I thought to myself, "Where can I go for one-stop shopping? Dang, sure wish there were a Whole Foods around here."

I called Wild Oats. A lady answers and says, "Whole Foods, may I help you?"

What?!

I was flummoxed and sputtering. I think she thought it was a crank call, like I was going to ask her if she had Prince Albert in a can.

How has Wild Oats  quietly, secretly, craftily become a Whole Foods right under my nose (alright, it's a big nose)? (Food editor Janet Keeler then told me that the business section had a story about this months ago. But still.)

I know Michael Pollan doesn't like Whole Foods. Fine, Michael, enjoy the Piggly Wiggly or whatever. For me, Whole Foods' cheese selection, meats and sausages, boutique produce (blood oranges, abundant wild mushrooms), dried pastas--it all makes me happy in my heart.

The change occurred two weeks ago and they are slowly sweeping out all the Wild Oats products and ushering in the Whole Foods ones.

I'm going shopping. If you need me, I'll be at 1548 N Dale Mabry Hwy., Tampa, FL 33607. (813) 874-9435.