Tampabay.com
MARCH 19, 2008

Ahead by a nose

Lrg_better_nose_2Alright, I will not ride a motorcycle or be a boxer, knife thrower's assistant or a fire-breather.

Those vocations are right out, at least according to the insurance policy just written up for Ilja Gort, a leading European winemaker and taster. He has insured his nose with Lloyd's of London for 5 million euros (that's $8 million).

According to this article, Gort's schnoz is not the first body part that Lloyd's has insured. There are Marlene Dietrich's legs, Keith Richards' fingers and America Ferrara's (from "Ugly Betty") smile. Another wine taster, Angela Mount, trumped Gort and had her sniffer insured for more than $20 million.

Why his beak and not his mouth? He says that basically the tongue has five areas of taste, but the nose discerns between millions of scents. So for anyone for whom tasting accurately is essential, the nose is ahead by far more than a nose.

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