I read last week about Ruby Tuesday's new thinking: In the midst of all this doom and gloom, use the time to reposition the restaurant further upscale, with the aim of capturing new customers as we all begin to eat out again.

Ruby Tuesday is rolling out a new menu with 27 new items – it’s one of the biggest overhauls of the menu in the restaurant's history. From new entree salads to seafood dishes, the menu changes are in direct response to the latest food trends. There are 20 Ruby Tuesday restaurants in the Tampa Bay area.
 
For years Ruby Tuesday has been known for its burgers, but the new items reflect a seafood orientation. From lobster dishes to salmon, there are more seafood items on the new menu than ever before. That’s a huge shift. In the Tampa restaurants, the specialty items make up nearly 25 percent of sales. Tampa Bay patrons order the New Orleans Seafood dish more than any other item on the menu.

It will be interesting to see how these changes impact the restaurant chain's popularity going forward.