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DECEMBER 10, 2009
Most recommended chains
According to a Nation's Restaurant News story, a new study called the Recommendation Index, developed by marketing firms Zocalo Group and MARC Research studied the casual-dining segment and identified the most recommended restaurants by surveying more than 1,000 casual-dining customers, and then analyzed the positive and negative conversations and recommendations occurring online via blogs, message boards and social-media sites.
The top 10 casual-dining brands in terms of Recommendation Index score were:
1. California Pizza Kitchen
2. Texas Roadhouse
3. Outback Steakhouse
4. Applebee’s
5. Cheesecake Factory
6. Red Robin
7. Red Lobster
8. Olive Garden
9. Chili's Grill & Bar
10. T.G.I. Friday’s
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