Tampabay.com
JUNE 25, 2008

Reader question: cheap mascara 101?

Tammy_fayeWe here at Deal Divas are delighted to take your questions! Here's a good one from reader Lisa in Wesley Chapel:

Question: Hey, I am trying to find a decent lower cost substitute for my luscious Lancome Definicils ($23.50), no thanks to high gas prices. Do you know of an alternative that doesn't end up making me look like Rocky Raccoon by the day's end?

Answer: I'm cheap, but my heroes include Dolly Parton and Tammy Faye Messner. These factors have led me on a pathetic, years-long mission to find the perfect drug store mascara.  I've tried them all. Maybelline Full 'N' Soft, Volum' Express, Lash Discovery, L'oreal Double Extend, Cover Girl Multiplying.  I'm exhausted.

Great_lash Almost invariably, I go back to Maybelline Great Lash - you know, the stuff in the neon pink tube. It's sturdy, non-flaking, defining, plumping, and less than $5. My only complaint is that I can't find the waterproof variety in a curved brush. So, I usually take a tissue, grab the brush and curve it myself. Beauty is labor!

Lashblast_2 Recently, I've also tried Cover Girl LashBlast in the fat orange tube, and it's phenomenal. The brush is big as my gourd. It ranges from $6 to $8. For the drag gals out there, it creates serious lashage. If you're more understated, you may want to stick with Great Lash.

Tip: apply one coat, let it dry, THEN curl, then apply another. The first coat will help the curl stay in place. You'll look like an anime character!

For a more subtle look, run your curler under warm water for a few seconds, dry it off, then curl before applying the first coat of mascara. The mild heat will act like a curling iron. Happy blinking!

~ Deal Diva Stephanie

(Photo: Times staff, Maybelline, Cover Girl)

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THE AUTHORS

Stephanie Hayes came out of the womb wearing high heels. While other kids were reciting multiplication tables, she was learning to calculate an extra third off the half-price discount during buy-one-get-one week. She loves animal prints, black mascara and anything that sparkles. She objects to visible panty lines, Crocs and anything that costs more than a car payment. And she doesn't drive a nice car. She can be reached at (727) 893-8857 or shayes@tampabay.com.

Emily Nipps As a sullen teenager, Emily Nipps refused to wear anything but black, olive green or burgundy, preferably ripped. She has since added color to her life but still experiments with her dark streak. A product junkie, she has tried tons of overpriced face creams and hair products but loves drugstore brands that work the same. She's an Aries and a bassist in a punk band. She has a pet pig, seven chickens, three cats and a rabbit. And just as many lip glosses. She can be reached at (727) 893-8452 or nipps@tampabay.com.

Kameel Stanley has never encountered a thrift store she didn’t like. Her mother taught her that the true value of clothes isn’t how much they cost, but how many outfits one can create from them. Having grown up in Michigan, she was delighted to learn upon moving to Florida that she almost never needed to wear socks or boots again. There’s a lot of turnover in her closet, and she’s obsessed with dresses, necklaces and wedge heels. She can be reached at (727) 893-8643 or kstanley@tampabay.com.

A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or lstein@tampabay.com.

Coming from a long line of fashionable women, Kim Wilmath considers herself lucky to fit into their hand-me-downs. Her wardrobe staples include her grandma's vintage blouses and her mom's funky jewelry. When she's in the market for "new" items, Kim hits her favorite thrift stores -- a habit she also picked up from mom. But when circumstances require a visit to the shiny stores in the mall, you'll find Kim at the sale rack like a good little diva. She can be reached at (813) 661-2442 or kwilmath@tampabay.com.

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