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Deal Divas

Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

And the bride wore White (House Black Market)




Like Ann Taylor, J. Crew and Target, White House Black Market is getting into the wedding biz. Earlier this month, the company debuted its bridal collection.

So far the line includes only one wedding gown - the strapless ivory satin number you see above ($498). There are also shoes (below left, $108), accessories (like this pretty clutch, below right, $68) and bridesmaid dresses that you might actually wear again.

Shoes The gown is available to try on at only WHBM stores -- New York, Los Angeles, Houston and Chicago. BUT when you order online, you'll get free shipping and a free return container. So if you try on the dress and hate it, you can send it back gratis. The shoes and accessories are available online only.

"It has been so popular. We just rolled it out a few weeks ago," WHBM wedding consultant Sherry Brooks said of the new line. "So far we've sold eight dresses, and a lot of the shoes and the purses."

Clutch More bridesmaid dresses and three more bridal gowns are in the works, but not even Brooks knows when they'll debut. "It's all hush-hush, but I'm pretty sure it's going to be big," she said.

To talk with your own WHBM bridal consultant, call the wedding specialty line at 1-888-933.9426. It's open weekdays from 7 a.m. to 10 p.m.

Divas, would you consider walking down the aisle in WHBM?

Deal Diva Dalia

(Photos by

[Last modified: Thursday, May 20, 2010 5:26pm]


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