Belle of the Ball gives prom dresses to girls in need
Do you know a girl in Pinellas County who can't afford her dream dress for prom this year? The Belle of the Ball Project can help.
The nonprofit program, founded in 2003, provides girls with new and gently worn prom, homecoming, bridesmaid and cocktail dresses, along with shoes, accessories and handbags.
"With such hard times for so many, there isn't enough money in the budget for a prom dress," said founder Susan Schwartz. "Families who did not need our services in the past, did not know we exist, may need our services now. I want to get the word out to those families and their daughters that we are there to help them with at least a dress, maybe shoes and a purse."
Qualifying girls should attend high school in Pinellas County. They should be referred by a church, civic group, social worker or guidance counselor; or be eligible for free or reduced lunch. Teens don't need a referral letter, but they must be present to get a dress. The honor system is respected, said Schwartz, who asks for a dollar donation in exchange for a dress to help with costs. But even that's not mandatory.
Dresses will be available from 10 a.m. to 1 p.m. tomorrow, April 25 and May 2 at 11201 Park Blvd. next to Bealls. It's a nice setting, with dressing rooms. No fishing dresses out of a box.
"I try to make the experince like they are walking to a department store," said Schwartz.
Donations are also encouraged. For more information visit the website.
~ Deal Diva Stephanie
Photo: Ashley Zaratzian tries on a dress from a Belle of the Ball event 2006. By Kathleen Flynn, Times staff.








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Katie Sanders foolishly spurned pretty dresses and shoes as a child, tossing new clothes over her shoulder at birthday parties with a totally rude "no, thank you." Her drab days of monocolor outfits are over now, and she certainly knows better than to turn down free stuff. Her wardrobe mixes classic with quirk. Think blazers with statement necklaces, and lots of patterned ballet flats. She can be reached at 850) 224-7263 or
Kameel Stanley has never encountered a thrift store she didn’t like. Her mother taught her that the true value of clothes isn’t how much they cost, but how many outfits one can create from them. Having grown up in Michigan, she was delighted to learn upon moving to Florida that she almost never needed to wear socks or boots again. There’s a lot of turnover in her closet, and she’s obsessed with dresses, necklaces and wedge heels. She can be reached at (727) 893-8643 or
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or
From camo pants and construction boots to sundresses, sweaters and sling backs, Keyonna Summers knows how to make all of it rock -- at rock bottom prices. A Detroit native, Keyonna delves into her urban roots to find fashion pairings that give a nod to street fashion while maintaining the class of the modern, professional woman. She believes in searching for affordable clothes that look expensive and can easily be dressed up or down. You won't find plaid shirts or fleece jackets in her closet; the only hiking Keyonna does is to the bargain basement. She can be reached at (727) 445-4153 or
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