Beyonce debuts Sasha Fierce clothing line
No doubt, Beyonce's voice was fierce during her song medley at last Sunday's BET Awards. Her red carpet and stage ensembles, however, were not. And I'm being nice.
On the heels of that performance, Women's Wear Daily reported this week that Beyonce's alter-ego, Sasha Fierce, is about to make her own fashion statement. Not to pile on, but I'm afraid this effort doesn't rate very well either.
The problem with Sasha Fierce for Dereon, the new junior apparel label being launched by the singer and her mother, isn't necessarily in the design. The collection definitely has the edge and trendiness that mama Tina Knowles says "reflects Sasha Fierce's daring and outgoing attitude."
But where, exactly, are junior-sized girls and teens in Average City, America, supposed to wear what Tina calls "really over the top" jewelry, shoes and eyewear with large chains in mixed metals, heavily studded shoes, one-shoulder dresses, black bodysuits or deconstructed jeans with mesh and lace details lining the ripped material? Would these looks, which will be available in time for back-to-school shopping, actually fly in classrooms? Or will they be relegated to nightclubs and those lucky enough to get a ticket to one of Beyonce's shows on her world tour (without their parents catching a look at them on the way out of the house)? 
The price is right for the Sasha Fierce line, which wholesales from $25 to $75. So far, it has been picked up by Dillard's department stores and Macy's. Here's to hoping that teenyboppers and their petite elders will find pieces that add just the right touch of fierceness to their wardrobe, such as the fake leather jacket with an oversize collar shown here, without making their mamas grimace or blush.
~ Deal Diva Colleen
(Photos from WWD, featuring new looks from the Sasha Fierce for Dereon line)
Loading...
Katie Sanders foolishly spurned pretty dresses and shoes as a child, tossing new clothes over her shoulder at birthday parties with a totally rude "no, thank you." Her drab days of monocolor outfits are over now, and she certainly knows better than to turn down free stuff. Her wardrobe mixes classic with quirk. Think blazers with statement necklaces, and lots of patterned ballet flats. She can be reached at 850) 224-7263 or 
Kameel Stanley has never encountered a thrift store she didn’t like. Her mother taught her that the true value of clothes isn’t how much they cost, but how many outfits one can create from them. Having grown up in Michigan, she was delighted to learn upon moving to Florida that she almost never needed to wear socks or boots again. There’s a lot of turnover in her closet, and she’s obsessed with dresses, necklaces and wedge heels. She can be reached at (727) 893-8643 or 
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or 
From camo pants and construction boots to sundresses, sweaters and sling backs, Keyonna Summers knows how to make all of it rock -- at rock bottom prices. A Detroit native, Keyonna delves into her urban roots to find fashion pairings that give a nod to street fashion while maintaining the class of the modern, professional woman. She believes in searching for affordable clothes that look expensive and can easily be dressed up or down. You won't find plaid shirts or fleece jackets in her closet; the only hiking Keyonna does is to the bargain basement. She can be reached at (727) 445-4153 or 
0
Comments