Black Friday starts early with the Midnight Madness Pajama Jam at Prime Outlets - Ellenton
Want to get a head start on this weekend's shopping madness?
The true deal diehards will be scooping up discounts this Friday from midnight to 8 a.m. at the Prime Outlets in Ellenton. Yes, you read that right. STARTING AT MIDNIGHT. If you need sleep to survive the Black Friday craziness, this might not be the event for you. But if you love the idea of pulling an all-nighter and shopping in your PJs, then drive on down!
As part of the 4th annual Midnight Madness Pajama Jam, the first 500 pajama-clad shoppers in line near Lacoste will receive free goodie bags filled with coupons and giveaways.
What kind of deals will you find at the outlets? Get 40 percent off everything at the Banana Republic Factory Store, up to 60 percent off at Gap Outlet, 30 percent off the entire store stock at GUESS Factory, 25 percent the entire store at Gymboree Outlet, 50 percent off one item at Jones New York, 50 percent off your entire purchase at kate spade, 41 percent off everything at Kenneth Cole...
Okay, you get the picture. Some important things to note: In past years, the I-75 traffic headed to the outlets has been thick, so plan accordingly. Also, many of these deals continue in some fashion throughout the Thanksgiving weekend. If that's the case at your favorites, no need to forgo your sleep to save.
Download the discount details here. (FYI, some stores require that you bring the savings flyer to get the deals.) And for you newbies, the outlets are located at 5461 Factory Shops Blvd. in Ellenton.
Deal Diva Colleen
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Katie Sanders foolishly spurned pretty dresses and shoes as a child, tossing new clothes over her shoulder at birthday parties with a totally rude "no, thank you." Her drab days of monocolor outfits are over now, and she certainly knows better than to turn down free stuff. Her wardrobe mixes classic with quirk. Think blazers with statement necklaces, and lots of patterned ballet flats. She can be reached at 850) 224-7263 or 
Kameel Stanley has never encountered a thrift store she didn’t like. Her mother taught her that the true value of clothes isn’t how much they cost, but how many outfits one can create from them. Having grown up in Michigan, she was delighted to learn upon moving to Florida that she almost never needed to wear socks or boots again. There’s a lot of turnover in her closet, and she’s obsessed with dresses, necklaces and wedge heels. She can be reached at (727) 893-8643 or 
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or 
From camo pants and construction boots to sundresses, sweaters and sling backs, Keyonna Summers knows how to make all of it rock -- at rock bottom prices. A Detroit native, Keyonna delves into her urban roots to find fashion pairings that give a nod to street fashion while maintaining the class of the modern, professional woman. She believes in searching for affordable clothes that look expensive and can easily be dressed up or down. You won't find plaid shirts or fleece jackets in her closet; the only hiking Keyonna does is to the bargain basement. She can be reached at (727) 445-4153 or 
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