Do you have a haute mama?
While they're not selling the most adorable dresses on the planet, online retailer ModCloth.com apparently brainstorms really cool ideas, like this Inherited Hauteness contest for those who fawn over old photos of their mothers in bellbottoms or beatnik-wear. The idea is to log into your Tumblr account (or create one, very easy, folks), post an old photo of your mom in stylin' threads, write a brief caption explaining why she's your style icon and tag it #ModMoms so they can find it.
ModCloth will select two entries at random to win a signed copy of My Mom, Style Icon, a compilation of highlights from the blog that inspired it, and one person will be selected to win the book plus a $100 ModCloth gift card.
Even if you don't win anything, how fun is it to rifle through old photos of your parents? And how surprised would your mom be to know how highly you think of her polyester disco suit days? Make a copy of the photo, write the caption on a little note and give it to your mom for Mother's Day.
Deal Diva Emily
Photo: St. Petersburg Times files, no name, and I don't even know if she's a mother ... apparently this lady was a model for a promotional photo sent to us in 1944, as Florida beckoned to the wartime tourist trade.