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Deal Divas

Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

H&M catches some flak for its new 'Girl With A Dragon Tattoo' clothing line

20

December

About a week after unveiling its new 30-piece dark, grungy, industrial-style collection inspired by the upcoming release of Girl With A Dragon Tattoo, H&M has come under fire from critics (mostly bloggers and tweeters) who think the hmprod.jpegclothes glorify rape and murder. Basically.

According to one blogger, the new line is inspired by a character "who is violently raped, and who is hunting down a man who violently rapes and kills other women." The blogger goes on to tell H&M in an open letter that the retailer is "putting a glossy, trendy finish on the face of sexual violence and the rage and fear it leaves behind."

Yeah, I dunno. I guess I see her point, but then again, I really like the line. It screams tough and edgy to me, not abuse victim. Clothes are what you make of them, I suppose.

Still, the protests were loud enough for H&M to issue a statement to the Wall Street Journal explaining its position, which is essentially:

"The collection is based on and inspired by the film and character Lisbeth Salander and though we think Lisbeth is a strong woman who stands up for her ideal,  we are not trying to represent her specifically. ... We do not view this collection as provocative-it contains pieces that are staples in many people’s wardrobes: jeans, biker jackets and t-shirts.  It’s all about how you wear them.  We encourage our customers to find their own personal way to wear our products."

An interesting discussion, for sure. I like that H&M and designer Trish Summerville have put forth such a provocative line, and I like that people are provoked enough by fashion to issue such an outcry. Yay, self-expression!

Deal Diva Emily

Photo: H&M 

[Last modified: Tuesday, December 20, 2011 9:47am]

    

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