Tampabay.com

FEBRUARY 02, 2012

H&M opening new stores in St. Petersburg, Tampa

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Is it warm in here? 

Must be the HOT news I have to share with you. You may have missed it, but our colleague Mark Albright this week broke the news that H&M, which made its splash in the Tampa Bay area just a few months ago, is expanding already. 

The low-price yet fashionable store, and rival of the similar Forever 21, is bringing a store to Tyrone Square Mall in St. Petersburg AND to WestShore Plaza in Tampa.

Can I get an Amen? Both new locations are slated to open this fall.

Plus, in case you haven't heard, H&M (like Target and JCPenney and Sears and just about every other major retailer these days) has long boosted its brand by having celebrities and designers lend their names to custom collections. 

The latest to jump in is star athlete David Beckham, husband to the posh Victoria, father of four and a seemingly all around nice guy. (Hey, I'm trying to be objective here).

The collection (which debuts today) is called David Beckham Bodywear, which fits right in with his persona as a serious piece of eye candy. I mean, look at those ... tattoos ;-)

But really, once you get done watching the alluring commercial, you'll find a whole line of basics that would look good in any guy's wardrobe.

I don't shop for my boyfriend except for gifts/special occasions, so I can't speak with authority on some of the prices, but they don't seem all that bad. The boxer shorts you see in the first pic up top go for $14.95; the PJ pants next to it are $29.95.

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This henley shirt is $29.95; the basic white T is $14.95.

What do you think? Excuse me while I go fan myself.

-Deal Diva Kameel

(Photos: hm.com)

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Looking for shopping deals in Tampa Bay? The Deal Divas are on the prowl, sniffing out hot fashion finds that won't leave your wallet in ruins. Now you never have to miss a shopping deal! Sign up for weekly Deal Diva Alerts by e-mail. by e-mail. And check in often for the lowdown on local bargains, as well as fashion advice, fun photos and style news. Because shopping should be all about the Washingtons!

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THE AUTHORS

Stephanie Hayes came out of the womb wearing high heels. While other kids were reciting multiplication tables, she was learning to calculate an extra third off the half-price discount during buy-one-get-one week. She loves animal prints, black mascara and anything that sparkles. She objects to visible panty lines, Crocs and anything that costs more than a car payment. And she doesn't drive a nice car. She can be reached at (727) 893-8857 or shayes@tampabay.com.

Katie Sanders foolishly spurned pretty dresses and shoes as a child, tossing new clothes over her shoulder at birthday parties with a totally rude "no, thank you." Her drab days of monocolor outfits are over now, and she certainly knows better than to turn down free stuff. Her wardrobe mixes classic with quirk. Think blazers with statement necklaces, and lots of patterned ballet flats. She can be reached at 850) 224-7263 or ksanders@tampabay.com..

Kameel Stanley has never encountered a thrift store she didn’t like. Her mother taught her that the true value of clothes isn’t how much they cost, but how many outfits one can create from them. Having grown up in Michigan, she was delighted to learn upon moving to Florida that she almost never needed to wear socks or boots again. There’s a lot of turnover in her closet, and she’s obsessed with dresses, necklaces and wedge heels. She can be reached at (727) 893-8643 or kstanley@tampabay.com.

A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or lstein@tampabay.com.

From camo pants and construction boots to sundresses, sweaters and sling backs, Keyonna Summers knows how to make all of it rock -- at rock bottom prices. A Detroit native, Keyonna delves into her urban roots to find fashion pairings that give a nod to street fashion while maintaining the class of the modern, professional woman. She believes in searching for affordable clothes that look expensive and can easily be dressed up or down. You won't find plaid shirts or fleece jackets in her closet; the only hiking Keyonna does is to the bargain basement. She can be reached at (727) 445-4153 or ksummers@tampabay.com.

Coming from a long line of fashionable women, Kim Wilmath considers herself lucky to fit into their hand-me-downs. Her wardrobe staples include her grandma's vintage blouses and her mom's funky jewelry. When she's in the market for "new" items, Kim hits her favorite thrift stores -- a habit she also picked up from mom. But when circumstances require a visit to the shiny stores in the mall, you'll find Kim at the sale rack like a good little diva. She can be reached at (813) 661-2442 or kwilmath@tampabay.com.

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