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Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

Liz Claiborne brand moving exclusively to JCPenney, Isaac Mizrahi line to QVC



Claiborne Remember when Liz Claiborne was a go-to brand available at seemingly every department store?

That was then. Now? The clothing line has signed an exclusive deal with JCPenney, according to Times retail reporter Mark Albright. That means one of the longtime staples of women's clothing will no longer be stocked at Macy's, Belk and Dillard's department stores starting next fall.

Those stores don't sound too sad about their loss because, well, the Liz Claiborne brand doesn't have the appeal it once did. And it apparently sells better at JCPenney, which already was the only chain carrying Liz & Co. and Concepts by Claiborne.

The Liz Claiborne New York line, designed by Isaac Mizrahi, is being taken off shelves and will be sold exclusively through QVC starting with fall 2010 merchandise. The celeb designer's revamping of the clothing line that we told you about earlier this year didn't kick start sales as the company hoped.

Deal Diva Colleen

(Photo: Liz Claiborne fall 2009 collection, Associated Press)

[Last modified: Thursday, May 20, 2010 5:20pm]


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