MAC launches Archie's Girls line of comic-ready cosmetics
Today's breaking news was brought to my attention by former Deal Diva Emily. We have a lot in common, the least of which is a somewhat obsessive childhood preoccupation with Archie comics. Emily used to have dreams acted out fully in colorful Archie comic frames, people all drawn to look like Jughead and friends. While that sounds TOTALLY RAD and makes me jealous, I was never that lucky. Still, I had boxes and boxes of Archie, Betty and Veronica, Double Digests and on and on and on. My parents would take us to flea markets on weekends and I would buy vintage Archies from the 60s and 70s. In 4th grade, I gave a speech to the class on the evolution of American pop culture as seen via Archie comics, explaining to my class what "love beads" were while holding up the tattered pages of a yellow comic. I was a HUGE nerd. HUGE. There is no describing it.
Anyway, back to the relevant Deal Divas news. Emily let me know that MAC is launching a line of Archie-inspired cosmetics. More specifically, "Archie's Girls," a.k.a., Betty and Veronica. While we're on the topic, can we all just agree both Betty and Veronica could have done way better on their own instead of being played all the time by a slightly-obtuse guy in a busted old jalopy?
Here's the description of the makeup:
The ravishing rivals for Archie's affection inspire a colour collection celebrating their iconic personas. Smoulder in deep and seductive tones inspired by spoiled rich girl Veronica or beam like blonde-next-door Betty in soft and innocent shades for eyes and face. So gorgeous in exclusively designed packaging.
Highlights include Betty and Veronica pigments, powder blushes, mascaras, eyeliners and face powders, ranging from $16.50 to $44. If you spent $75 or more, you get a free retro Archie pin!
So, obviously, the reasonable deal-seeker in me knows it is not smart to spend $75 on a gimmick only to get a pin you could probably fetch by the hundreds on eBay. But the comic-book loving kid in me is all, "YES YES YES YES YES!" So, we'll see who wins.
Deal Diva Stephanie
Photos: MAC, Times files