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Deal Divas

Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

The prince and you



PrinceMax This sounds bizarre, but go with me here: An Austrian prince is coming to St. Petersburg to debut his new fashion line. On Thursday, clothing designer and His Highness Mario-Max, Prince Schaumburg-Lippe of Austria (I'm not making this up), will launch his North American fashion line during a soiree at Signature Place. He'll be on hand to show the collection and hobnob with, well, you.

If you’re like me, you have a million questions: A for-real prince? In St. Pete? How did this come about? Am I allowed to hug him?

Here’s the 411: Ivanka Ska, designer extraordinaire and owner of St. Petersburg’s House of Ska boutique, met the prince (she calls him Max) at a red carpet event four years ago in New York City. They kept in touch, and a few months ago Ska started designing ties for Prince Max and his royal posse.* When His Majesty was looking for a place to reveal his North American collection, he remembered his old pal Ska. Thus:

Thursday’s event runs from 6 p.m. to 10 p.m. in the Signature Place building at 100 First Ave. S. Admission is $10 at the door, all of which benefits breast cancer research. Start things off on the seventh floor with complimentary hors d’oeuvres from Table restaurant, plus free drinks. There's also live music: DJ Bob Skies, September Penn (wife of St. Petersburg Times reporter Ivan Penn) and Silent Trio.

At 8 p.m., head down to the sixth floor for a fashion show to unveil Prince Max’s collection, aptly named By Appointment to HH. The black and white line features casual T-shirts, boxers, hip-huggers and such for men and ladies. Runway photog Ed Kavishe will shoot the show. After Thursday, the collection will be for sale at House of Ska and online here. For more info on the event (like seriously, what's the Austrian protocol on personal space?), call (727) 822-7752.

~ Deal Diva Dalia Colon

* He’s the son of His Highness Prince Waldemar Zu Schaumburg-Lippe, who is the cousin of Queen Margrethe II of Denmark. You better recognize!

Photo: This is Prince Max. To see more pics, check out his Facebook fan page.

[Last modified: Thursday, May 20, 2010 5:18pm]


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