ShoeDazzle: Are you ready for a shoe of the month club?
Wine, coffee and tea are staples of the goodie-of-the-month clubs, those no-brainer gifts that keep pantries stocked with surprises. But are you ready to take the concept to your closet?
We've told you about the Tie Bar's Tie of the Month Club as a gift idea for your sweetie. Now here's a link to leave open on a laptop as your birthday or the next holiday approaches: ShoeDazzle.com
Last year, Deal Diva Stephanie subscribed to the site, which guides you through an online poll to determine your "style." Then its experts pick out a few fashion-forward options for you each month. You make your pick, and it should arrive at your door, all for $39.95 per month.
Steph had mixed results. The shoes were often too big or too small. And it was a hassle to mail them back, so she found herself out $40 on occasion. She did get one fierce pair of purple booties which she still loves, but she ultimately canceled her subscription.
I took the poll, which was a blast, but I was turned off when the site asked me to turn over my credit card information before seeing which shoes I'd be matched with. (I should have read the FAQs page first.)
I'm not so sure that $40/month is such a bargain for shoes, which I tend to snag for less on the DSW sale racks. But still, the idea of a surprise treat that won't make me fat arriving at my doorstep each month is appealing.
Is this concept a deal, scam or just flat-out stupid? You make the call!
Deal Diva Letitia







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Katie Sanders foolishly spurned pretty dresses and shoes as a child, tossing new clothes over her shoulder at birthday parties with a totally rude "no, thank you." Her drab days of monocolor outfits are over now, and she certainly knows better than to turn down free stuff. Her wardrobe mixes classic with quirk. Think blazers with statement necklaces, and lots of patterned ballet flats. She can be reached at 850) 224-7263 or
Kameel Stanley has never encountered a thrift store she didn’t like. Her mother taught her that the true value of clothes isn’t how much they cost, but how many outfits one can create from them. Having grown up in Michigan, she was delighted to learn upon moving to Florida that she almost never needed to wear socks or boots again. There’s a lot of turnover in her closet, and she’s obsessed with dresses, necklaces and wedge heels. She can be reached at (727) 893-8643 or
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or
From camo pants and construction boots to sundresses, sweaters and sling backs, Keyonna Summers knows how to make all of it rock -- at rock bottom prices. A Detroit native, Keyonna delves into her urban roots to find fashion pairings that give a nod to street fashion while maintaining the class of the modern, professional woman. She believes in searching for affordable clothes that look expensive and can easily be dressed up or down. You won't find plaid shirts or fleece jackets in her closet; the only hiking Keyonna does is to the bargain basement. She can be reached at (727) 445-4153 or
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