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Deal Divas

Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

White House Black Market looking ... red faced?

16

March

Whitehouseblackmarket_2Here's the thing about naming your store White House Black Market. You're sorta, you know, confining the clothes to black and white.

Sure, this could be limiting in an industry that tries to convince shoppers that everything they bought last season is now passe. Such is the choice the company made. It doesn't take an MBA to know that classics in black and white never go out of style.

I looked the other way when White House Black Market began working gold and silver in its outfits. But the latest arrival goes too far. White House Black Market store is hawking an all-color dress for spring.

I say: FOUL. FOUL. FOUL.

If White House Black Market wanted to sell colors, it could have picked another name. But no, it wanted something nichey, catchy, that set it apart from the Banana Republics and Ann Taylors of the mall universe. Tired of that? Too bad.

Am I being too harsh? Because it really seems simple to me: With a name like White House Black Market, it's either black and white, or there's red all over your face.

~ Deal Diva Letitia

(Photo: PINK silk floral dress, $168, White House Black Market.)

[Last modified: Thursday, May 20, 2010 5:14pm]

    

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