Did you heart Kendall Jenner's trendy hair?
It's a new year, and a lot of us are in deep on a bunch of ambitious new goals. We're reading more books, we're hunting for volunteer opportunities, and we're making time to journal our past so we better understand our future.
But some things never change. Thousands of us are also trying to recreate something on Instagram posted by one of the Kardashian-Jenner women.
The good news is it isn't #kyliejennerlipchallenge. It's Kendall Jenner's #hearthair.
Her what now? Sounds crazy, but what I tell you is true. Seven months ago, Kendall posed for a picture with her back to the floor, her eyes closed and the ends of her hair arranged into seven hearts around her head. There was no apparent reason for it, but there didn't need to be. The pic blew up with more than 3.4 million likes, more than any other picture on Instagram in 2015 (beating out T. Swift and Kim K.).
The whole thing was news to me Sunday when a friend texted me her post-brunch #hearthair fail. Clearly she didn't consult Cosmopolitan's "mind-blowing trick" to making this happen.
A search of the tag #hearthair shows more than 10,000 flirty imitations. It's strange, but I'm sort of entranced.