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Deal Divas

Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

H&M to launch U.S. online sales; do Tampa Bay shoppers care?

For real this time? H&M is reportedly opening online sales to the U.S.

Screenshot via

For real this time? H&M is reportedly opening online sales to the U.S.



The Deal Divas have a long, proud history of getting overly giddy about all things Hennes & Mauritz (H&M).

We freaked when a store opened at last at International Plaza. We whipped open our wallets with the addition of locations at more thrift-friendly turf in the WestShore and Tyrone malls. (There was also that sparkle in our eyes when the chain announced Beyonce and Lana Del Rey as seasonal faces.)

Here's the latest scoop: Shopping the store will soon be as easy as CLICK. American shoppers will finally be able to shop the cheap-chic retailer o' Sweden online starting in August, Bloomberg reported Monday.

Then again... The story cautions that U.S. shoppers been thrown by online shopping fake-outs from the store twice before. Still, retail experts say H&M is way late to the online shopping game considering it opened its first store in 2000. The store's latest push is part of a strategy to catch up with Zara, the parent company of which surpassed H&M years ago as the largest apparel seller in Europe, according to Bloomberg.

I have to admit feeling uncharacteristically underwhelmed when Deal Diva Kameel told me about this news.

Midwest states may not have much access to H&M, but those of us here in Tampa Bay have it in excess. And yes, I shop online at the likes of LOFT and Anthropologie when I could just drive to the nearest store. But I agree with a good point raised by an Atlanta Journal-Constitution reporter: Shopping H&M is different. The sizes are next to impossible to figure out without a dressing room. Why take the risk?

I'm curious for your thoughts. Am I just being a Diva Downer about a long-awaited development?

[Last modified: Tuesday, July 30, 2013 1:35pm]


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