Jaden Smith stars in new Louis Vuitton womenswear campaign, shot in Tampa
You’d think Louis Vuitton could have found a fancy brick wall in Paris, Los Angeles or New York, but the fashion house chose Tampa as the backdrop for a portion of its “Series 4” spring-summer 2016 advertising, which is dope.
What’s even more awesome: Jaden Smith, 17-year-old dude and son of Will Smith and Jada Pinkett Smith, is one of the faces of the womenswear campaign.
Jaden Smith is known for breaking the rules when it comes to fashion. He wore a white Batman suit to the Kimye wedding, after all. This time, though, he’s in a pleated skirt.
In a striking photo called “The Heroine,” shot by Florida-based photographer Bruce Weber, Smith poses alongside three female models on a street scene with fire escapes overhead.
“Why does Jaden Smith star in this campaign?” asked Nicolas Ghesquière, creative director of the house of Louis Vuitton. “He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo,” Ghesquière explained in a press release.
Last year, Smith posted an Instagram photo of himself wearing a dress, captioning it, “Went To TopShop To Buy Some Girl Clothes, I Mean 'Clothes.’”
“Jaden Smith conveys something very interesting about the integration of a global wardrobe,” Ghesquière wrote. “He’s found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection.”
Slow claps all around. Except for the grammar. The grammar does not get a slow clap.