JCPenney debuts Joe Fresh line in stores
I've been having great luck with JCPenney lately. I needed a lightweight, white button-down. I found one by MNG for Mango at JCP (it's collarless!). I needed a sparkly dress at the last minute for an event. I found one on clearance for $15 at JCP.
I'll admit, I've been more willing to visit the store ever since Deal Diva Stephanie told us about its financial woes despite incorporating modern designer brands at affordable prices. (Really, what is the reason for the financial madness?) I was one of those people who wrote it off as outdated. I was wrong, okay?
Now the store is giving me another reason to stop in. About 700 JCP stores across the country now have shops by Joe Fresh, the casual apparel brand from Canada. The spring line has a mix of clothing and accessories under $70.
I already bought a black-and-white striped dress this year, but I would have really liked this one by Joe for about the same price. See how the stripes go in a variety of figure-flattering directions? That's another page out of Stephanie's book of life lessons.
Pastels are also big this spring, making these bright crop pants attractive. I also love the bright floral patterns of this skirt.
What I'm not crazy about is this boxy button-down and white jeggings. I mean. White. Jeggings. Maybe you could, but I can't.
Other than that, what's your reaction to the store's addition of Joe Fresh?
Deal Diva Katie















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Katie Sanders foolishly spurned pretty dresses and shoes as a child, tossing new clothes over her shoulder at birthday parties with a totally rude "no, thank you." Her drab days of monocolor outfits are over now, and she certainly knows better than to turn down free stuff. Her wardrobe mixes classic with quirk. Think blazers with statement necklaces, and lots of patterned ballet flats. She can be reached at 850) 224-7263 or
Kameel Stanley has never encountered a thrift store she didn’t like. Her mother taught her that the true value of clothes isn’t how much they cost, but how many outfits one can create from them. Having grown up in Michigan, she was delighted to learn upon moving to Florida that she almost never needed to wear socks or boots again. There’s a lot of turnover in her closet, and she’s obsessed with dresses, necklaces and wedge heels. She can be reached at (727) 893-8643 or
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or
From camo pants and construction boots to sundresses, sweaters and sling backs, Keyonna Summers knows how to make all of it rock -- at rock bottom prices. A Detroit native, Keyonna delves into her urban roots to find fashion pairings that give a nod to street fashion while maintaining the class of the modern, professional woman. She believes in searching for affordable clothes that look expensive and can easily be dressed up or down. You won't find plaid shirts or fleece jackets in her closet; the only hiking Keyonna does is to the bargain basement. She can be reached at (727) 445-4153 or
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