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Local fashion truck owner tries to match fun of food trucks

White Tent Runway owner Zakia Carter offers women’s clothing not found in stores, buying just a few of each item from specialty designers.

Photo by SKIP O’ROURKE | Times

White Tent Runway owner Zakia Carter offers women’s clothing not found in stores, buying just a few of each item from specialty designers.

Here's a cool concept for our on-the-go culture: a designer boutique that fits in a highway lane.

Mobile boutiques, long spotted in mega cities like Los Angeles, are getting some love in Tampa Bay.

Times retail reporter Susan Thurston brings us a great story about Zakia Carter, a 40-year-old Lithia entrepreneur who founded White Tent Runway last year. Carter runs the women's boutique from a 37-foot, 1985 recreational vehicle that used to house victims of Hurricane Katrina. She made the RV a chic space and stocks it with one-of-a-kind pieces from designers in LA, all under $100.

The trend started with the popularity of food trucks, Thurston wrote, as "mobile boutiquers figured that if people would buy a sandwich from a truck, maybe they'd buy a shirt, too."

You can find the mobile shop on Facebook or rent it out for a girls' night out party (wine and hors d'oeuvres included) starting at $300 for four hours. Boosted by the success of the fashion truck, Carter opened a traditional, wheels-less boutique in Winthrop Town Centre in February.

Read the story from Sunday and tell us your thoughts. Are dress trucks the new food trucks?

[Last modified: Tuesday, May 14, 2013 8:59am]

    

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