L'Oreal trying to change the red carpet conversation, starting at Sunday's Golden Globes
Until the creation of E's horrifying Mani Cam a few years back, the most dreaded part of an awards show red carpet was watching female celebrity after female celebrity get asked the same question: Who are you wearing?
Sure, this is an essential part of red carpet fashion: Celebrities get to wear dresses worth the price of a house and, in exchange, have to talk about who made it all night long. But with women, that fact is often accompanied by a twinge of sexist tunnel vision: They get asked about their looks and little else (and far more than their male counterparts).
Enter global beauty company L'Oreal Paris, who is trying to promote a different kind of red-carpet conversation with the Twitter hashtag #WorthSaying. As in, ask women about things #WorthSaying after you ask them about their strapless Dior. The campaign starts during Sunday's Golden Globe Awards (yes, this Sunday; it snuck up on us, too). The company will select some of the strongest posts to use in digital advertising campaigns, so try hard, tweeters! Celebs and L'Oreal ambassadors Julianne Moore, Karlie Kloss, Eva Longoria and Freida Pinto are among those who will participate.
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