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Deal Divas

Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

Model behavior: Are clothing retailers embracing more diversity?



From mannequins donning pubic hair to T-shirts graphically referencing (ahem) "Aunt Flo," American Apparel is known for using groundbreaking means to gain attention. But contrary to its past, it appears the retailer's latest venture is winning more cheers than jeers.

On its social media accounts last week, the chain debuted photos announcing its newest lingerie model -- 62-year-old Jacky O' Shaughnessy -- accompanied by the tagline "Sexy has no expiration date."

The message has been well-received: As of this afternoon, AA's Facebook post had racked up more 2,500 "likes" while its Instagram had a whopping 18,000-plus.

But American Apparel isn't the only clothier lapping up some love for cracking the industry's cookie-cutter mold of young, thin models.

Plus-size model Jennie Runk made headlines last summer, following her appearance in a spread advertising H&M's swimwear collection.

UK-based Debenhams similarly won praise for ads last year featuring a bevy of plus-size, petite, mature and amputee models.

More recently, Diesel handpicked Jillian Mercado, a 26-year-old fashion blogger who has spastic muscular dystrophy and uses a wheelchair, during an online casting call for its #DieselReboot campaign.

It's starting to look like age (and size and height and whatever ever else applies here) really ain't nothin' but a number! Which I find refreshing, especially given that we Deal Divas each day encounter readers of all ages, colors, sizes and genders who enthusiastically embrace fashion.

But I wanna hear from y'all: What do you think about these recent shows of diversity?

[Last modified: Wednesday, February 5, 2014 5:35pm]


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